Facebook Chief Operating Officer Sheryl Sandberg's nonprofit organization, LeanIn.org, has partnered with Getty Images to “to create a line of stock photos that depict mature, professional businesswomen, rather than ones who appear dumb, subservient, sexualized, or sometimes all three at once.”
“One recent study found that only 3% of creative directors are women. In journalism, men continue to fill the majority of top editor roles — and this likely extends to photo editor roles as well. We’ve all seen Mad Men. This isn’t the 1950s, but the advertising industry is not exactly a model for gender equality. None of this is to say that men can’t accurately depict women in visual imagery, but if we’ve learned anything from the research, it’s that gender equality in every industry leads to better and more representative outcomes.”
"The new library of photos shows professional women as surgeons, painters, bakers, soldiers and hunters. There are girls riding skateboards, women lifting weights and fathers changing babies’ diapers.”
Jessica Bennet: Will Lean In & Getty Rid the World of the Media’s Subtle Sexism?
Changing Women’s Portrayal in Stock Photos | NYT
Making Stock Photos Less Sexist | Bloomberg
We’d like to see more of this.