think-progress:

There Goes The Neighborhood: The Story Behind The New ‘Sesame Street’ And Its Journey To HBO

The rent is high at 123 Sesame Street.

It’s always been an expensive address. But for a while, the funding was there: From the federal government, a few philanthropists, viewer donations to PBS, and, most of all, Sesame Street stuff. Books and videos, toothbrushes and pajamas, balloons and birthday cards, stuffed Oscar the Grouches and Grover slippers as fuzzy as Grover. Such ravenous consumption by the preschool set of all things Sesame kept the lights on at the most beloved brownstone in America.

What Sesame Street’s Move To HBO Means For Viewers Like You

Notes

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