think-progress:

When Michael Bissanti opened Four Burgers in Cambridge, Massachusetts in 2008, he knew he wanted to create a fast food restaurant with a strong sense of sustainability. Initially, that meant procuring only ingredients deemed natural, as well as sourcing from organic and local farms. But Bissanti quickly realized that the “natural” label wasn’t a panacea for a sustainable food system — and so he went looking for a way to bring sustainable, local ingredients even closer to his kitchen.

Notes

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    ^Wrong excerpt…but you should still read.
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