Catchy as a pop song, declarative to boot. Read it as a mission statement, read it as aspiration, read it as defiance. Read it, if you like, as a promise: Women of the present are still smacking glass ceilings and getting shoved off glass cliffs, underpaid and overworked, catcalled and harassed and blamed for inviting both, on and on and on. But the future could be anything. But the future is up for grabs. Guess who wants to grab it.
Google unveiled a new logo on Tuesday.
It’s all very crisp and clean and easy to scale up or down. The new
style maintains its essential Google-ness: The color scheme, the white
background. What’s different? The big changes are that the text is now
flat and sans serif, written in a schoolbook-inspired typeface, Product Sans. Gone is the blue, standalone “G,” and in its place is a new “G” with all four of the Google colors.
This change comes as, industry-wide, tech’s focus shifts from desktop
to mobile and beyond; what works just fine on a big computer screen
doesn’t necessarily pop on a phone or tablet. That little “G” matters
more than it ever did; it is the conduit through which anyone accessing
Google on anything but a desktop will get to the site.
The overall effect is one of approachability and friendliness — or is
it? Maybe the overall effect is one of an evil corporate entity trying
to look approachable and friendly. What do the digital design experts
think of Google’s new look? Opinion, as opinions are wont to be, is
divided. Read on for both sides of the debate.
Tax day doesn’t sting much if you live at the gilded edge, according
to new data on how the top one-hundredth of one percent and the top
one-thousandth of a percent of all filers pay their income taxes. People
who make tens of millions of dollars enjoyed falling income tax rates
and ballooning wealth for a decade as middle-class taxpayers floundered.
